ga('require', 'ecommerce'); ga('ecommerce:addTransaction', { 'id': '1234', // Transaction ID. Required. 'affiliation': 'Acme Clothing', // Affiliation or store name. 'revenue': '11.99', // Grand Total. 'shipping': '5', // Shipping. 'tax': '1.29' // Tax. }); ga('require', 'ecommerce'); ga('ecommerce:addItem', { 'id': '1234', // Transaction ID. Required. 'name': 'Fluffy Pink Bunnies', // Product name. Required. 'sku': 'DD23444', // SKU/code. 'category': 'Party Toys', // Category or variation. 'price': '11.99', // Unit price. 'quantity': '1' // Quantity. }); ga('require', 'ecommerce'); ga('ecommerce:send');